India: leading websites 2023, by total visits

From September to November 2023, Google.com held the top spots in India's website rankings, with Google averaging over 14.6 billion monthly visits. YouTube ranked second, with a traffic of almost 10 billion visits, as social platforms Facebook.com and Instagram.com followed with 1.46 billion and 783 million monthly visits each. .

Internet penetration

In the past decade, India has witnessed a remarkable transformation in its digital landscape. This substantial expansion has resulted in extensive digital connectivity, with nearly half of India's 1.4 billion citizens now enjoying internet access. India ranked 52nd on the Digital Quality of Life Index in 2023, which revealed electronic infrastructure as one of the country’s strengths.

YouTube in India

As of 2023, India had the world’s largest YouTube user base, figuring over 400 million users. The video platform caters to the nation’s tech-savvy denizens as an educational resource and a source of entertainment. Moreover, YouTube has evolved into a dynamic space for digital marketing, especially harnessing the consumer base segment aged below 32.