In terms of personalizing the online shopping experience, this statistic represents the wishes of the French population in 2019. Deemed as most essential was a simpler and more transparent payment process (73 percent). Around 55 percent of the sample found it essential to stay informed about relevant sales, offers or promotions, whereas 36 percent considered it to be a plus. A relevant product recommendation based on a visitors' searches on the site was seen as a plus by 54 percent of French online shoppers.
Measures deemed as important or as a plus for the personalization of the online shopping experience in France in 2019
Characteristic
A plus
Essential
-
-
-
-
-
-
-
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* The source adds the following information: "the sample of the whole study constitued 2,000 consumers in the United States, in the United Kingdom, in the DACH zone (Germany, Austria, Switzerland), in Spain and in France." This statistic represents the sample from France. The number of French respondents was not specified.
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AB Tasty. (April 1, 2020). Measures deemed as important or as a plus for the personalization of the online shopping experience in France in 2019 [Graph]. In Statista. Retrieved August 26, 2024, from https://www.statista.com/statistics/1108753/expectations-online-shopping-experience-personalization/
AB Tasty. "Measures deemed as important or as a plus for the personalization of the online shopping experience in France in 2019." Chart. April 1, 2020. Statista. Accessed August 26, 2024. https://www.statista.com/statistics/1108753/expectations-online-shopping-experience-personalization/
AB Tasty. (2020). Measures deemed as important or as a plus for the personalization of the online shopping experience in France in 2019. Statista. Statista Inc.. Accessed: August 26, 2024. https://www.statista.com/statistics/1108753/expectations-online-shopping-experience-personalization/
AB Tasty. "Measures Deemed as Important or as a plus for The Personalization of The Online Shopping Experience in France in 2019." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/1108753/expectations-online-shopping-experience-personalization/
AB Tasty, Measures deemed as important or as a plus for the personalization of the online shopping experience in France in 2019 Statista, https://www.statista.com/statistics/1108753/expectations-online-shopping-experience-personalization/ (last visited August 26, 2024)
Measures deemed as important or as a plus for the personalization of the online shopping experience in France in 2019 [Graph], AB Tasty, April 1, 2020. [Online]. Available: https://www.statista.com/statistics/1108753/expectations-online-shopping-experience-personalization/