Results of a June 2019 survey of marketers predominantly from the United States and the UK show that 27 percent of respondents thought playable mobile ads had the highest retention rates among audiences. Interestingly, 52 percent of app developers were using this format in their products and 23 percent found playable ads as most engaging for app users.
Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Fyber. (October 3, 2019). Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019 [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
Fyber. "Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019." Chart. October 3, 2019. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
Fyber. (2019). Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
Fyber. "Mobile Advertising Formats Considered to Have The Highest Retention Rate According to Marketers in The United States as of June 2019." Statista, Statista Inc., 3 Oct 2019, https://www.statista.com/statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
Fyber, Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019 Statista, https://www.statista.com/statistics/1108604/mobile-ad-formats-with-highest-retention-rates/ (last visited July 16, 2024)
Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019 [Graph], Fyber, October 3, 2019. [Online]. Available: https://www.statista.com/statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
