Results of a June 2019 survey of marketers predominantly from the United States and the UK show that 27 percent of respondents thought playable mobile ads had the highest retention rates among audiences. Interestingly, 52 percent of app developers were using this format in their products and 23 percent found playable ads as most engaging for app users.
Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019
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Fyber. (October 3, 2019). Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
Fyber. "Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019." Chart. October 3, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
Fyber. (2019). Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
Fyber. "Mobile Advertising Formats Considered to Have The Highest Retention Rate According to Marketers in The United States as of June 2019." Statista, Statista Inc., 3 Oct 2019, https://www.statista.com/statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
Fyber, Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019 Statista, https://www.statista.com/statistics/1108604/mobile-ad-formats-with-highest-retention-rates/ (last visited December 22, 2024)
Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019 [Graph], Fyber, October 3, 2019. [Online]. Available: https://www.statista.com/statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
