Results of a June 2019 survey of marketers predominantly from the United States and the UK show that 27 percent of respondents thought playable mobile ads had the highest retention rates among audiences. Interestingly, 52 percent of app developers were using this format in their products and 23 percent found playable ads as most engaging for app users.
Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Fyber. (October 3, 2019). Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019 [Graph]. In Statista. Retrieved April 17, 2025, from https://www.statista.com/statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
Fyber. "Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019." Chart. October 3, 2019. Statista. Accessed April 17, 2025. https://www.statista.com/statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
Fyber. (2019). Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019. Statista. Statista Inc.. Accessed: April 17, 2025. https://www.statista.com/statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
Fyber. "Mobile Advertising Formats Considered to Have The Highest Retention Rate According to Marketers in The United States as of June 2019." Statista, Statista Inc., 3 Oct 2019, https://www.statista.com/statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
Fyber, Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019 Statista, https://www.statista.com/statistics/1108604/mobile-ad-formats-with-highest-retention-rates/ (last visited April 17, 2025)
Mobile advertising formats considered to have the highest retention rate according to marketers in the United States as of June 2019 [Graph], Fyber, October 3, 2019. [Online]. Available: https://www.statista.com/statistics/1108604/mobile-ad-formats-with-highest-retention-rates/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
