In a June 2019 survey of marketers predominantly from the United States and the UK, it was found that 26 percent of responding industry professionals said their mobile ad budgets were equally divided between in-app and mobile web marketing efforts.
Share of budgets devoted to in-app vs. mobile web advertising according to marketers in the United States as of June 2019
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Share of respondents
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Fyber. (October 3, 2019). Share of budgets devoted to in-app vs. mobile web advertising according to marketers in the United States as of June 2019 [Graph]. In Statista. Retrieved August 31, 2024, from https://www.statista.com/statistics/1108552/share-of-in-app-vs-mobile-web-advertising-budgets/
Fyber. "Share of budgets devoted to in-app vs. mobile web advertising according to marketers in the United States as of June 2019." Chart. October 3, 2019. Statista. Accessed August 31, 2024. https://www.statista.com/statistics/1108552/share-of-in-app-vs-mobile-web-advertising-budgets/
Fyber. (2019). Share of budgets devoted to in-app vs. mobile web advertising according to marketers in the United States as of June 2019. Statista. Statista Inc.. Accessed: August 31, 2024. https://www.statista.com/statistics/1108552/share-of-in-app-vs-mobile-web-advertising-budgets/
Fyber. "Share of Budgets Devoted to In-app Vs. Mobile Web Advertising According to Marketers in The United States as of June 2019." Statista, Statista Inc., 3 Oct 2019, https://www.statista.com/statistics/1108552/share-of-in-app-vs-mobile-web-advertising-budgets/
Fyber, Share of budgets devoted to in-app vs. mobile web advertising according to marketers in the United States as of June 2019 Statista, https://www.statista.com/statistics/1108552/share-of-in-app-vs-mobile-web-advertising-budgets/ (last visited August 31, 2024)
Share of budgets devoted to in-app vs. mobile web advertising according to marketers in the United States as of June 2019 [Graph], Fyber, October 3, 2019. [Online]. Available: https://www.statista.com/statistics/1108552/share-of-in-app-vs-mobile-web-advertising-budgets/