In a survey conducted among marketers predominantly from the United States and the UK in June 2019, it was found that 32 percent of responding industry professionals said their mobile ad budgets were equally divided between brand and performance marketing efforts.
Share of budgets devoted to performance vs. brand mobile marketing campaigns according to marketers in the United States as of June 2019
Original question: What percentage of your ad budget is spent on performance versus brand campaigns? 75% percent of respondents were from the United States
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Various sources (App Developer Magazine). (October 3, 2019). Share of budgets devoted to performance vs. brand mobile marketing campaigns according to marketers in the United States as of June 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1108407/share-of-brand-vs-performance-mobile-marketing-budgets/
Various sources (App Developer Magazine). "Share of budgets devoted to performance vs. brand mobile marketing campaigns according to marketers in the United States as of June 2019." Chart. October 3, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1108407/share-of-brand-vs-performance-mobile-marketing-budgets/
Various sources (App Developer Magazine). (2019). Share of budgets devoted to performance vs. brand mobile marketing campaigns according to marketers in the United States as of June 2019. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1108407/share-of-brand-vs-performance-mobile-marketing-budgets/
Various sources (App Developer Magazine). "Share of Budgets Devoted to Performance Vs. Brand Mobile Marketing Campaigns According to Marketers in The United States as of June 2019." Statista, Statista Inc., 3 Oct 2019, https://www.statista.com/statistics/1108407/share-of-brand-vs-performance-mobile-marketing-budgets/
Various sources (App Developer Magazine), Share of budgets devoted to performance vs. brand mobile marketing campaigns according to marketers in the United States as of June 2019 Statista, https://www.statista.com/statistics/1108407/share-of-brand-vs-performance-mobile-marketing-budgets/ (last visited December 21, 2024)
Share of budgets devoted to performance vs. brand mobile marketing campaigns according to marketers in the United States as of June 2019 [Graph], Various sources (App Developer Magazine), October 3, 2019. [Online]. Available: https://www.statista.com/statistics/1108407/share-of-brand-vs-performance-mobile-marketing-budgets/
