Household detergents online sales growth due to COVID-19 in Russia 2020, by product

Published by A. Melkadze, Apr 3, 2020
The coronavirus (COVID-19) expansion across Russia stimulated the household cleaning product e-commerce sales given the required good hygiene practices for avoiding the further spread of the virus. During the first two weeks of March, the sales volume of every listed product saw an increase, with bathroom cleaning products being the most demanded category online.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Fastest growing household products online sales growth* during the coronavirus (COVID-19) outbreak in Russia from January to March 2020, by product

Characteristic06.01-01.03 02.03-08.0309.03-15.03
Bathroom cleaning products 69% 131% 197%
Toilet paper 29% 125% 185%
Multipurpose cleaning products 66% 126% 171%
Fabric softeners 92% 115% 152%
Laundry detergents 71% 112% 148%
Kitchen paper 19% 89% 137%
Floor cleaning products 61% 89% 136%
Pipe cleaners 76% 143% 136%
Bleach 80% 128% 132%
Hygiene products 50% 64% 97%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2YoY change06.01-01.0302.03-08.0309.03-15.03Bathroom cleaning productsToilet paperMultipurpose cleaning productsFabric softenersLaundry detergentsKitchen paperFloor cleaning productsPipe cleanersBleachHygiene products
0%10%20%30%40%50%60%70%80%90%100%110%120%130%140%150%160%170%180%190%200%210%220%

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Release date

March 2020

Region

Russia

Survey time period

January 6 to March 15, 2020

Supplementary notes

* Change in real terms; year-over-year growth.

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