Public interest in WNBA in the U.S. 2023, by ethnicity

In a survey conducted in March 2023 in the United States, 43 percent of Black respondents were casual fans of the WNBA. Since its inception in 1997, the Women’s National Basketball Association has forged a strong fanbase both in the United States as well as abroad. Individuals aged between 18 and 34 make up the highest share of avid and casual fans, compared to the 45 to 64 age group, for instance, in which 71 percent of survey participants indicated that they were not a fan of the professional sports league. Additionally, when it came to the level of interest in the WNBA by gender, the WNBA was found to be more popular amongst males than females, with 11 percent of the former indicating they were avid fans of the league whereas just four percent of females indicated the same.