According to a survey conducted in Malaysia in 2019, 72 percent of respondents stated that radio advertisements have prompted them to search for something on the internet. In Malaysia, the overall number of radio listeners were shown to increase during the peak traffic hours.
Influence of radio advertising on listeners' behavior in Malaysia in 2019
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GfK, & Commercial Radio Malaysia. (December 20, 2019). Influence of radio advertising on listeners' behavior in Malaysia in 2019 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1107987/malaysia-influence-of-radio-advertising/
GfK, und Commercial Radio Malaysia. "Influence of radio advertising on listeners' behavior in Malaysia in 2019." Chart. December 20, 2019. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1107987/malaysia-influence-of-radio-advertising/
GfK, Commercial Radio Malaysia. (2019). Influence of radio advertising on listeners' behavior in Malaysia in 2019. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1107987/malaysia-influence-of-radio-advertising/
GfK, and Commercial Radio Malaysia. "Influence of Radio Advertising on Listeners' Behavior in Malaysia in 2019." Statista, Statista Inc., 20 Dec 2019, https://www.statista.com/statistics/1107987/malaysia-influence-of-radio-advertising/
GfK & Commercial Radio Malaysia, Influence of radio advertising on listeners' behavior in Malaysia in 2019 Statista, https://www.statista.com/statistics/1107987/malaysia-influence-of-radio-advertising/ (last visited December 25, 2024)
Influence of radio advertising on listeners' behavior in Malaysia in 2019 [Graph], GfK, & Commercial Radio Malaysia, December 20, 2019. [Online]. Available: https://www.statista.com/statistics/1107987/malaysia-influence-of-radio-advertising/
