According to a survey conducted in Malaysia in 2019, 72 percent of respondents stated that radio advertisements have prompted them to search for something on the internet. In Malaysia, the overall number of radio listeners were shown to increase during the peak traffic hours.
Influence of radio advertising on listeners' behavior in Malaysia in 2019
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GfK, & Commercial Radio Malaysia. (December 20, 2019). Influence of radio advertising on listeners' behavior in Malaysia in 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1107987/malaysia-influence-of-radio-advertising/
GfK, und Commercial Radio Malaysia. "Influence of radio advertising on listeners' behavior in Malaysia in 2019." Chart. December 20, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1107987/malaysia-influence-of-radio-advertising/
GfK, Commercial Radio Malaysia. (2019). Influence of radio advertising on listeners' behavior in Malaysia in 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1107987/malaysia-influence-of-radio-advertising/
GfK, and Commercial Radio Malaysia. "Influence of Radio Advertising on Listeners' Behavior in Malaysia in 2019." Statista, Statista Inc., 20 Dec 2019, https://www.statista.com/statistics/1107987/malaysia-influence-of-radio-advertising/
GfK & Commercial Radio Malaysia, Influence of radio advertising on listeners' behavior in Malaysia in 2019 Statista, https://www.statista.com/statistics/1107987/malaysia-influence-of-radio-advertising/ (last visited July 22, 2024)
Influence of radio advertising on listeners' behavior in Malaysia in 2019 [Graph], GfK, & Commercial Radio Malaysia, December 20, 2019. [Online]. Available: https://www.statista.com/statistics/1107987/malaysia-influence-of-radio-advertising/