Influence of radio advertising on listener behavior Malaysia 2019

Published by
Amanda Siddharta
,
Dec 20, 2022
According to a survey conducted in Malaysia in 2019, 72 percent of respondents stated that radio advertisements have prompted them to search for something on the internet. In Malaysia, the overall number of radio listeners were shown to increase during the peak traffic hours.

Influence of radio advertising on listeners' behavior in Malaysia in 2019

CharacteristicShare of respondents
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Showing entries 1 to 6 (6 entries in total)
Statistic: Influence of radio advertising on listeners' behavior in Malaysia in 2019

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Release date

December 2019

Region

Malaysia

Survey time period

2019

Number of respondents

1,000 respondents

Age group

15-49 years

Special properties

Survey was only for Peninsular Malaysia

Supplementary notes

No exact date of survey was given.

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