Due to the coronavirus outbreak, search advertising metrics related to dining out and nighttime entertainment have declined in the recent weeks. Between February 24 and March 25, 2020 search ad conversion rate for restaurants in the United States dropped by 59 percent, and search ad impressions for this category have decreased by 18 percent.
Change in Google advertising metrics for bars and restaurants advertisers as a result of coronavirus pandemic in the United States as of March 2020
The source provides the following information on methodology: "This report is based on a sample of 15,759 US-based WordStream client accounts in all verticals who were advertising on Google’s Search throughout 2020 thus far. Each industry includes at minimum 30 unique active clients. For indexing purposes, we’ve evaluated weekly account performance since February 24th against the prior six-week average."
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WordStream. (March 25, 2020). Change in Google advertising metrics for bars and restaurants advertisers as a result of coronavirus pandemic in the United States as of March 2020 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1107966/change-in-google-ad-metrics-for-us-restaurant-advertisers-due-to-covid-19/
WordStream. "Change in Google advertising metrics for bars and restaurants advertisers as a result of coronavirus pandemic in the United States as of March 2020." Chart. March 25, 2020. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1107966/change-in-google-ad-metrics-for-us-restaurant-advertisers-due-to-covid-19/
WordStream. (2020). Change in Google advertising metrics for bars and restaurants advertisers as a result of coronavirus pandemic in the United States as of March 2020. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1107966/change-in-google-ad-metrics-for-us-restaurant-advertisers-due-to-covid-19/
WordStream. "Change in Google Advertising Metrics for Bars and Restaurants Advertisers as a Result of Coronavirus Pandemic in The United States as of March 2020." Statista, Statista Inc., 25 Mar 2020, https://www.statista.com/statistics/1107966/change-in-google-ad-metrics-for-us-restaurant-advertisers-due-to-covid-19/
WordStream, Change in Google advertising metrics for bars and restaurants advertisers as a result of coronavirus pandemic in the United States as of March 2020 Statista, https://www.statista.com/statistics/1107966/change-in-google-ad-metrics-for-us-restaurant-advertisers-due-to-covid-19/ (last visited December 24, 2024)
Change in Google advertising metrics for bars and restaurants advertisers as a result of coronavirus pandemic in the United States as of March 2020 [Graph], WordStream, March 25, 2020. [Online]. Available: https://www.statista.com/statistics/1107966/change-in-google-ad-metrics-for-us-restaurant-advertisers-due-to-covid-19/
