Growth in Google ad metrics for restaurant advertisers due to COVID-19 U.S 2020

Published by
Julia Faria,
Jul 24, 2023
Due to the coronavirus outbreak, search advertising metrics related to dining out and nighttime entertainment have declined in the recent weeks. Between February 24 and March 25, 2020 search ad conversion rate for restaurants in the United States dropped by 59 percent, and search ad impressions for this category have decreased by 18 percent.

Change in Google advertising metrics for bars and restaurants advertisers as a result of coronavirus pandemic in the United States as of March 2020

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Release date

March 2020

Region

United States

Survey time period

February 24 to March 25, 2020

Supplementary notes

The source provides the following information on methodology: "This report is based on a sample of 15,759 US-based WordStream client accounts in all verticals who were advertising on Google’s Search throughout 2020 thus far. Each industry includes at minimum 30 unique active clients. For indexing purposes, we’ve evaluated weekly account performance since February 24th against the prior six-week average."

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