Reversed ROPO effect when purchasing electronics or household appliances Poland 2023

Published by
Adriana Sas,
Dec 8, 2023
Fourty-five percent of the respondents in Poland, did not check the offer in traditional shops before purchasing electronics or household appliances online (reversed ROPO) in 2022. However, 44 percent of them found out about the offer first in the store.

Before you last purchased electronics or household appliances online, did you visit traditional stores to find out about the offer?

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Source

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Release date

December 2023

Region

Poland

Survey time period

August to September 2023

Number of respondents

2,451 respondents

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

Date of access is date of release

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Statistics on " Omnichannel retail in Poland "

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Overview

8

Purchasing decisions

6

Omnichannel in apparel retail

6

Omnichannel in cosmetics retail

6

Omnichannel in household appliance retail

5

Omnichannel in home, garden, and DIY retail

6

Omnichannel in multimedia retail

6

Further related statistics

20

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Statistics

Topics

Omnichannel retail in PolandE-commerce in PolandE-commerce in HungaryE-commerce in RomaniaRetail market in Poland
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