According to a survey conducted in Malaysia in 2019, 80 percent of respondents stated that radio advertising made the advertised brands more appealing. 69 percent of respondents said that if the brands were advertised by their favorite radio presenter, they would trust the brands even more. At the moment there are a total of 24 private and 44 government-owned radio stations in Malaysia.
Opinion on radio advertising among respondents in Malaysia in 2019
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GfK, & Commercial Radio Malaysia. (December 20, 2019). Opinion on radio advertising among respondents in Malaysia in 2019 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1107767/malaysia-opinion-on-radio-advertising/
GfK, und Commercial Radio Malaysia. "Opinion on radio advertising among respondents in Malaysia in 2019." Chart. December 20, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1107767/malaysia-opinion-on-radio-advertising/
GfK, Commercial Radio Malaysia. (2019). Opinion on radio advertising among respondents in Malaysia in 2019. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1107767/malaysia-opinion-on-radio-advertising/
GfK, and Commercial Radio Malaysia. "Opinion on Radio Advertising among Respondents in Malaysia in 2019." Statista, Statista Inc., 20 Dec 2019, https://www.statista.com/statistics/1107767/malaysia-opinion-on-radio-advertising/
GfK & Commercial Radio Malaysia, Opinion on radio advertising among respondents in Malaysia in 2019 Statista, https://www.statista.com/statistics/1107767/malaysia-opinion-on-radio-advertising/ (last visited November 21, 2024)
Opinion on radio advertising among respondents in Malaysia in 2019 [Graph], GfK, & Commercial Radio Malaysia, December 20, 2019. [Online]. Available: https://www.statista.com/statistics/1107767/malaysia-opinion-on-radio-advertising/
