According to a survey conducted across 26 countries in 2023, respondents from Thailand and India spent an average amount of around 21 hours per month on K-pop respectively. This was followed by respondents from Vietnam and Indonesia, at about 20 hours and 19 hours. The overall average that year lay at 11.4 hours per month.
Amount of time spent per month on South Korean pop music (K-pop) worldwide as of November 2023, by country
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Time spent in hours
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Original question: "How much time did you spend on K-pop per month on average?"
* This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, United States, Canada, Mexico, Brazil, Argentina, UK, France, Italy, Spain, Germany, Russia, Turkey, UAE, Saudi Arabia, Egypt, and South Africa.
Respondents count by country was as follows:
Thailand: 900
India: 1,600
Vietnam: 900
Indonesia: 1,200
Egypt: 900
UAE: 700
China: 1,600
Mexico: 1,000
Malaysia: 800
Taiwan: 800
Saudi Arabia: 800
Brazil: 1,200
South Africa: 800
Kazakhstan: 700
Russia: 1,000
Argentina: 800
Turkey: 900
U.S.: 1,400
Spain: 800
Italy: 900
UK: 900
Germany: 900
France: 900
Australia: 800
Canada: 800
Japan: 1,000
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Amount of time spent per month on South Korean pop music (K-pop) worldwide as of November 2023, by country (in hours) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1107610/south-korea-monthly-time-spent-for-kpop-by-country/
Korean Foundation for International Cultural Exchange. "Amount of time spent per month on South Korean pop music (K-pop) worldwide as of November 2023, by country (in hours)." Chart. April 2, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1107610/south-korea-monthly-time-spent-for-kpop-by-country/
Korean Foundation for International Cultural Exchange. (2024). Amount of time spent per month on South Korean pop music (K-pop) worldwide as of November 2023, by country (in hours). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1107610/south-korea-monthly-time-spent-for-kpop-by-country/
Korean Foundation for International Cultural Exchange. "Amount of Time Spent per Month on South Korean Pop Music (K-pop) Worldwide as of November 2023, by Country (in Hours)." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1107610/south-korea-monthly-time-spent-for-kpop-by-country/
Korean Foundation for International Cultural Exchange, Amount of time spent per month on South Korean pop music (K-pop) worldwide as of November 2023, by country (in hours) Statista, https://www.statista.com/statistics/1107610/south-korea-monthly-time-spent-for-kpop-by-country/ (last visited July 22, 2024)
Amount of time spent per month on South Korean pop music (K-pop) worldwide as of November 2023, by country (in hours) [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1107610/south-korea-monthly-time-spent-for-kpop-by-country/
