Online shopping frequency since COVID-19 outbreak in MENA 2020 by country

Published by
Amna Puri-Mirza,
Jan 3, 2023
As of March 2020, 48 percent of respondents from Saudi Arabia used e-commerce to purchase products more frequently which they normally would have bought from a store since the outbreak of the coronavirus (COVID-19). About 29 percent of respondents from Morocco used online shopping less frequently.

Usage of online shopping amongst respondents since the coronavirus (COVID-19) outbreak in the Middle East and North Africa in 2020, by country

CharacteristicMore frequentlyLess frequentlyNo changeI rarely or never do this activity
Saudi Arabia 48% 22% 19% 12%
Egypt 47% 22% 20% 11%
Morocco 35% 29% 13% 23%
Jordan 35% 19% 17% 29%
United Arab Emirates 34% 29% 23% 14%
Lebanon 33% 19% 19% 29%
Showing entries 1 to 6 (6 entries in total)
Created with Highcharts 7.2.2Share of respondents48%48%47%47%35%35%35%35%34%34%33%33%22%22%22%22%29%29%19%19%29%29%19%19%19%19%20%20%13%13%17%17%23%23%19%19%12%12%11%11%23%23%29%29%14%14%29%29%More frequentlyLess frequentlyNo changeI rarely or never do this activitySaudi ArabiaEgyptMoroccoJordanUnited Arab EmiratesLebanon
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%105%110%115%

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Release date

March 2020

Region

Jordan, Lebanon, Morocco, Saudi Arabia, United Arab Emirates, Egypt, MENA

Survey time period

March 20 to 23, 2020

Number of respondents

4,500 respondents

Special properties

general population of Saudi Arabia (n=1,000) and UAE (n=1,000), urban population of Egypt (n=1,000), Jordan (n=500), Lebanon (n=500) and Morocco (n=500)

Method of interview

Online survey

Supplementary notes

Original question: "Using e-commerce to purchase products you would normally buy in store" - by frequency

Figures might add up to 100 due to rounding.

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