According to a 2023 survey conducted across 26 countries worldwide, around 72 percent of respondents stated that they used YouTube for accessing South Korean pop music (K-pop) content. YouTube Music was used by a further 42 percent. Apart from YouTube, Spotify was the most popular way to access K-pop internationally.
Popular online music services for accessing South Korean pop music (K-pop) worldwide as of November 2023
respondents who experienced South Korean cultural content
Method of interview
Online panel
Supplementary notes
Original question: "Which online music services did you use to access K-pop content?"
Multiple answers were allowed.
* This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, United States, Canada, Mexico, Brazil, Argentina, UK, France, Italy, Spain, Germany, Russia, Turkey, UAE, Saudi Arabia, Egypt, and South Africa.
Respondents count by country was as follows:
China: 1,600
Japan: 1,000
Taiwan: 800
Thailand: 900
Malaysia: 800
Indonesia: 1,200
India: 1,600
Vietnam: 900
Kazakhstan: 700
Australia: 800
U.S.: 1,400
Canada: 800
Mexico: 1,000
Brazil: 1,200
Argentina: 800
UK: 900
France: 900
Italy: 900
Spain: 800
Germany: 900
Russia: 1,000
Turkey: 900
UAE: 700
Saudi Arabia: 800
Egypt: 900
South Africa: 800
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Korean Foundation for International Cultural Exchange. (April 2, 2024). Popular online music services for accessing South Korean pop music (K-pop) worldwide as of November 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/
Korean Foundation for International Cultural Exchange. "Popular online music services for accessing South Korean pop music (K-pop) worldwide as of November 2023." Chart. April 2, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/
Korean Foundation for International Cultural Exchange. (2024). Popular online music services for accessing South Korean pop music (K-pop) worldwide as of November 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/
Korean Foundation for International Cultural Exchange. "Popular Online Music Services for Accessing South Korean Pop Music (K-pop) Worldwide as of November 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/
Korean Foundation for International Cultural Exchange, Popular online music services for accessing South Korean pop music (K-pop) worldwide as of November 2023 Statista, https://www.statista.com/statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/ (last visited December 23, 2024)
Popular online music services for accessing South Korean pop music (K-pop) worldwide as of November 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/
