A recent report from the first quarter of 2024 revealed that 15 percent of U.S. households subscribed to Disney+, Hulu, and Max. Additionally, nearly one in four Hulu users also subscribed to Disney+, while seven percent subscribed to both Hulu and Max, indicating potential bundle services across more than one company.
| Characteristic | Share of subscribers |
|---|---|
| Disney+ | 13% |
| Hulu | 33% |
| Max | 6% |
| Disney+ and Hulu | 24% |
| Disney+ and Max | 4% |
| Hulu and Max | 7% |
| Disney+, Hulu, and Max | 15% |
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Everything on "Max" in one document: edited and divided into chapters, including detailed references.
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Overview
Bundle services
Consumer perception and behavior
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