This statistic presents the average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by campaign objective. According to the findings, product catalog sales had the highest average CPM among the various objectives listed, with a value of 4.77 U.S. dollars. The average Facebook ad campaign CPM was listed at five U.S. cents.
Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective
(in U.S. dollars)
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Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective
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Metricool. (March 26, 2018). Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars) [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/829439/cpm-facebook-advertising-campaigns-by-objective/
Metricool. "Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)." Chart. March 26, 2018. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/829439/cpm-facebook-advertising-campaigns-by-objective/
Metricool. (2018). Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars). Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/829439/cpm-facebook-advertising-campaigns-by-objective/
Metricool. "Average Cost-per-mille (Cpm) of Facebook Advertising Campaigns Worldwide as of March 2018, by Objective (in U.S. Dollars)." Statista, Statista Inc., 26 Mar 2018, https://www.statista.com/statistics/829439/cpm-facebook-advertising-campaigns-by-objective/
Metricool, Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars) Statista, https://www.statista.com/statistics/829439/cpm-facebook-advertising-campaigns-by-objective/ (last visited April 26, 2025)
Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars) [Graph], Metricool, March 26, 2018. [Online]. Available: https://www.statista.com/statistics/829439/cpm-facebook-advertising-campaigns-by-objective/
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