As of January 2024, the most popular video on SM Entertainment's YouTube channel (SM Town) was the official music video of boy group EXO's 2018 song "Love Shot", with around 595 million views. This was followed by their 2016 music videos for "Monster" and girl group Red Velvet's 2018 "Bad Boy" music video.
EXO’s long-lived success
Having initially debuted in 2012 as two units with a total of 12 members, EXO is now promoted as one united group with eight members. At one point one of the most popular K-pop acts in the music industry, their promotions slowed down in 2019 due to military enlistment and side projects. With their music releases picking back up in 2021, they made a successful comeback to the domestic music market, releasing one of the best-selling albums in South Korea that year.
SM’s ambitious NCT project
SM Entertainment debuted its first NCT subunit in 2016. The NCT project envisioned multiple subunits based in different countries without fixed membership, allowing artists to participate in various music projects across different subunits. New members and subunits have continuously debuted since then. There are currently four subunits: NCT U, NCT 127, NCT Dream, and Chinese subunit WayV. Several NCT members are also involved in projects outside of NCT. In recent years, NCT 127 and NCT Dream in particular have gained popularity, with both ranking high among best-selling male artists in South Korea. Since 2016, NCT’s collective album sales have reached around 15.4 million albums in South Korea.
Most popular videos on SM Entertainment YouTube channel (SM Town) as of January 2024
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Social Blade. (January 2, 2024). Most popular videos on SM Entertainment YouTube channel (SM Town) as of January 2024 (in million views) [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1107333/south-korea-most-popular-videos-sm-youtube-channel/
Social Blade. "Most popular videos on SM Entertainment YouTube channel (SM Town) as of January 2024 (in million views)." Chart. January 2, 2024. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1107333/south-korea-most-popular-videos-sm-youtube-channel/
Social Blade. (2024). Most popular videos on SM Entertainment YouTube channel (SM Town) as of January 2024 (in million views). Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1107333/south-korea-most-popular-videos-sm-youtube-channel/
Social Blade. "Most Popular Videos on Sm Entertainment Youtube Channel (Sm Town) as of January 2024 (in Million Views)." Statista, Statista Inc., 2 Jan 2024, https://www.statista.com/statistics/1107333/south-korea-most-popular-videos-sm-youtube-channel/
Social Blade, Most popular videos on SM Entertainment YouTube channel (SM Town) as of January 2024 (in million views) Statista, https://www.statista.com/statistics/1107333/south-korea-most-popular-videos-sm-youtube-channel/ (last visited July 05, 2024)
Most popular videos on SM Entertainment YouTube channel (SM Town) as of January 2024 (in million views) [Graph], Social Blade, January 2, 2024. [Online]. Available: https://www.statista.com/statistics/1107333/south-korea-most-popular-videos-sm-youtube-channel/