Leading cigarette brands market share in Spain 2023

The Philip Morris International flagship brand Marlboro ranked first, holding a market share of almost 15 percent in 2023. Camel, owned by RJ Reynolds Tobacco Company, was the second most consumed cigarette brand in Spain, with a market share of approximately 12 percent of the sales.

Spanish smoking industry

The tobacco industry in Spain generated approximately 15 million U.S. dollars in 2023, with cigarettes and rolling tobacco making up the largest sales. The Canary Islands were responsible for the entire production of cigarettes, while Spain's mainland territory and the islands both took part in the manufacture of cigars and cigarillos. Exports play an important role in the industry as well, with Germany and Portugal being the leading export destinations in 2022.

Changing habits

Spain has a significant tobacco culture, which has been on the decline due to awareness of the health risks associated with smoking and stricter regulations implemented to numerous countries in the European Union. In 2020, the number of daily smokers in Spain decreased exponentially, and the number has remained low, although there was a slight increase in 2022.