Market shares of telecommunications service sales Poland 2023, by purchase channel

Published by
Adriana Sas,
Dec 12, 2023
In 2023, Play was the most effective in the in-store channel, where 29 percent of respondents made purchases. Orange, on the other hand, turned out to be the leader in the online channel, as well as in acquiring customers through the telephone channel.

Market shares of telecommunications service operators sales in Poland in 2023, by purchase channel

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Release date

December 2023

Region

Poland

Survey time period

August to September 2023

Number of respondents

6433*

Method of interview

Online survey

Supplementary notes

*2525 respondents - online purchase; 2991 respondents - in-store purchase; 917 respondents - telephone purchase

Date of access is date of release

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