Market shares of telecommunications service sales Poland 2024, by purchase channel

Published by
Adriana Sas,
Dec 6, 2024

In 2024, Orange was the most effective in the in-store channel, where 29 percent of respondents made purchases. Play, on the other hand, turned out to be the leader in the online channel, as well as in acquiring customers through the telephone channel, along with Orange.

Market shares of telecommunications service operators sales in Poland in 2024, by purchase channel

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Release date

December 2024

Region

Poland

Survey time period

August to September 2024

Method of interview

Online survey

Supplementary notes

Date of access is date of release

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Fixed-line connections

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Mobile connections

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Mobile internet

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Consumer trends

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