During a survey of U.S media buying decision makers conducted in October 2019, it was found that 40 percent of respondents were very confident that their organization was able to measure conversion rates of their mobile advertising efforts. The same was true for impressions, but only 24 percent said the same about click-through rates of their mobile advertising.
Share of media buyers in the United States who are confident in their organization's ability to measure selected mobile advertising metrics as of October 2019
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Share of respondents
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Yieldmo. (December 19, 2019). Share of media buyers in the United States who are confident in their organization's ability to measure selected mobile advertising metrics as of October 2019 [Graph]. In Statista. Retrieved July 17, 2024, from https://www.statista.com/statistics/1107038/confidence-in-measuring-mobile-ad-metrics-us/
Yieldmo. "Share of media buyers in the United States who are confident in their organization's ability to measure selected mobile advertising metrics as of October 2019." Chart. December 19, 2019. Statista. Accessed July 17, 2024. https://www.statista.com/statistics/1107038/confidence-in-measuring-mobile-ad-metrics-us/
Yieldmo. (2019). Share of media buyers in the United States who are confident in their organization's ability to measure selected mobile advertising metrics as of October 2019. Statista. Statista Inc.. Accessed: July 17, 2024. https://www.statista.com/statistics/1107038/confidence-in-measuring-mobile-ad-metrics-us/
Yieldmo. "Share of Media Buyers in The United States Who Are Confident in Their Organization's Ability to Measure Selected Mobile Advertising Metrics as of October 2019." Statista, Statista Inc., 19 Dec 2019, https://www.statista.com/statistics/1107038/confidence-in-measuring-mobile-ad-metrics-us/
Yieldmo, Share of media buyers in the United States who are confident in their organization's ability to measure selected mobile advertising metrics as of October 2019 Statista, https://www.statista.com/statistics/1107038/confidence-in-measuring-mobile-ad-metrics-us/ (last visited July 17, 2024)
Share of media buyers in the United States who are confident in their organization's ability to measure selected mobile advertising metrics as of October 2019 [Graph], Yieldmo, December 19, 2019. [Online]. Available: https://www.statista.com/statistics/1107038/confidence-in-measuring-mobile-ad-metrics-us/
