Media consumption increase due to the coronavirus worldwide 2020, by generation

Since the coronavirus outbreak began, consumers around the world have changed their habits accordingly in line with measures imposed in a bid to control the spread of the disease, and this has had a direct impact on media consumption on a global level. Data varies country by country, but figures on increased media consumption among four different generations also reveals certain patterns. For example, Gen Z are 20 percent more likely than Boomers to have spent more time listening to music streaming services, whilst Gen X are the most likely to have been listening to the radio more as a result of the COVID-19 pandemic. Tradtional formats were less prefereable to social networks or messaging apps, with newspaper and magazine readership increasing by just three to six percent across all generations.

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