As of December 2019, 72 percent of adults in the United States do not want political campaigns to be able to micro-target them through digital ads. Respondents to a survey of U.S. adults reported that internet companies should make no information about its users available to political campaigns in order to target certain voters with online advertisements. Additionally, 7 percent of U.S. adults say that any information should be made available for a campaign's use.
Views on personal data policies for online political campaign targeting in the United States as of December 2019
The source asked respondents the following question: "Suppose a political candidate's campaign wants to buy an online ad to reach certain voters. What information about its individual users should an internet company be able to use in deciding who should see the ad?"
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Gallup. (March 2, 2020). Views on personal data policies for online political campaign targeting in the United States as of December 2019 [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1106791/us-views-personal-data-policies-online-political-campaign-targeting/
Gallup. "Views on personal data policies for online political campaign targeting in the United States as of December 2019." Chart. March 2, 2020. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1106791/us-views-personal-data-policies-online-political-campaign-targeting/
Gallup. (2020). Views on personal data policies for online political campaign targeting in the United States as of December 2019. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1106791/us-views-personal-data-policies-online-political-campaign-targeting/
Gallup. "Views on Personal Data Policies for Online Political Campaign Targeting in The United States as of December 2019." Statista, Statista Inc., 2 Mar 2020, https://www.statista.com/statistics/1106791/us-views-personal-data-policies-online-political-campaign-targeting/
Gallup, Views on personal data policies for online political campaign targeting in the United States as of December 2019 Statista, https://www.statista.com/statistics/1106791/us-views-personal-data-policies-online-political-campaign-targeting/ (last visited January 10, 2025)
Views on personal data policies for online political campaign targeting in the United States as of December 2019 [Graph], Gallup, March 2, 2020. [Online]. Available: https://www.statista.com/statistics/1106791/us-views-personal-data-policies-online-political-campaign-targeting/
