Views of targeted mobile marketing according to mobile user worldwide 2019

Published by Statista Research Department, Jan 10, 2023
In a global survey of mobile users conducted in early 2019, it was found that 77 percent of respondents thought targeted marketing messages were annoying, while only 10 percent found such advertising useful.

Perception of targeted mobile marketing messages according to mobile users worldwide as of February 2019

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Source

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Release date

January 2020

Region

Worldwide

Survey time period

February 12 to 18, 2019

Number of respondents

287,571 respondents

Age group

18 years and older

Special properties

among those who use location based targeting in mobile ad campaigns

Supplementary notes

Question: "Targeted marketing messages that are designed to show products or services that appeal to me are...?"

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Overview

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Segments

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Metrics

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Risks & ad fraud

5

Audience

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Topics

Mobile advertising and marketing in the U.S. Mobile internet usage in the United StatesMobile app monetizationMobile commerce in the United StatesDigital advertising in the U.S.
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* For commercial use only

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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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