Polsat was the only TV station in Poland to have filled all its advertising spots in March 2020. TVN filled 97 percent of advertising spots - a significant growth compared to 2019 when due to a sharp price increase, some spots were not sold. The fill rates were much lower for Telewizja Polska (TVP1 and TVP2), who are not allowed to interrupt programs with ads.
Share of advertising blocks filled on television stations in Poland from March 2019 to March 2020
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WirtualneMedia. (March 25, 2020). Share of advertising blocks filled on television stations in Poland from March 2019 to March 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1106630/poland-fill-rate-of-tv-advertising-blocks-by-station/
WirtualneMedia. "Share of advertising blocks filled on television stations in Poland from March 2019 to March 2020." Chart. March 25, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1106630/poland-fill-rate-of-tv-advertising-blocks-by-station/
WirtualneMedia. (2020). Share of advertising blocks filled on television stations in Poland from March 2019 to March 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1106630/poland-fill-rate-of-tv-advertising-blocks-by-station/
WirtualneMedia. "Share of Advertising Blocks Filled on Television Stations in Poland from March 2019 to March 2020." Statista, Statista Inc., 25 Mar 2020, https://www.statista.com/statistics/1106630/poland-fill-rate-of-tv-advertising-blocks-by-station/
WirtualneMedia, Share of advertising blocks filled on television stations in Poland from March 2019 to March 2020 Statista, https://www.statista.com/statistics/1106630/poland-fill-rate-of-tv-advertising-blocks-by-station/ (last visited December 22, 2024)
Share of advertising blocks filled on television stations in Poland from March 2019 to March 2020 [Graph], WirtualneMedia, March 25, 2020. [Online]. Available: https://www.statista.com/statistics/1106630/poland-fill-rate-of-tv-advertising-blocks-by-station/
