Consuming media at home due to the coronavirus worldwide 2020, by generation

According to the results produced by a global survey conducted in March 2020, Gen Z consumers were far more likely to spend more time on messaging services at home due to the coronavirus outbreak, with 62 percent saying that they using services like WhatsApp for longer than usual, compared to 45 percent of Millennials and 40 percent of Gen X consumers. Additionally, more Gen Z respondents were listening to more podcasts, reading more books or listening to more audiobooks, increasing their social media usage, and creating or uploading videos to the likes of Tik Tok or YouTube. Between 65 and 70 percent of consumers in all age groups were watching more news coverage due to the COVID-19 pandemic, whilst Millennials were the most likely to be reading more newspapers or magazines than their younger or older peers.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.