Impact of COVID-19 on U.S consumer views on social conduct portrayed in ads 2020

In a late March 2020 survey of consumers in the United States it was found that in relation to the recent coronavirus outbreak respondents were less approving of advertising showing people interacting closely with each other. Only around 10 percent of surveyed Americans thought it was appropriate for brands to present people hugging in ads for their products or services. According to 55 percent such portrayals were inappropriate. What is more, 58 percent of respondents also said they would be less likely to buy a product or service advertised in such a way.