Impact of COVID-19 on U.S consumer views on social conduct portrayed in ads 2020

Consumer perception of social conduct elements portrayed in advertising in the United States in light of the coronavirus pandemic as of March 2020

CharacteristicVery/somewhat appropriateNeither appropriate nor inappropriateSomewhat/very inappropriateDon't know/no opinion
People hugging 11% 25% 55% 9%
People kissing 10% 26% 53% 9%
People shaking hands 11% 23% 57% 9%
People standing less than 6ft apart 32% 26% 33% 8%
People participating in video calls 68% 19% 5% 9%
People practicing 'social distancing' 70% 16% 7% 7%
Created with Highcharts 7.2.2Share of respondents11%11%10%10%11%11%32%32%68%68%70%70%25%25%26%26%23%23%26%26%19%19%16%16%55%55%53%53%57%57%33%33%5%5%7%7%9%9%9%9%9%9%8%8%9%9%7%7%Very/somewhat appropriateNeither appropriate nor inappropriateSomewhat/very inappropriateDon't know/no opinionPeople huggingPeople kissingPeople shaking handsPeople standing less than 6ft apartPeople participating in video callsPeople practicing 'social distancing'
0%10%20%30%40%50%60%70%80%90%100%110%120%
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Release date

March 2020

Region

United States

Survey time period

March 20 to 22, 2020

Number of respondents

2,200 respondents

Method of interview

Online survey

Supplementary notes

Question: "In light of the coronavirus outbreak, do you think it would be appropriate or inappropriate for a brand’s advertisement to show the following?"
Figures may not add up or exceed 100% due to rounding.

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Overview

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U.S. media consumption

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Marketer perspective

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Consumer perspective

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Digital advertising

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Further related statistics

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