Online activity for jewelry products after Covid-19 outbreak in France in March 2020

Published by Statista Research Department, Nov 29, 2023

The source provides a statistic with the overall online shopping activites for watches and jewelry in France, after the coronavirus (Covid-19) outbreak, during the time period between the 24th of February and 29th of March 2020, compared to the numbers generated before the outbreak from January 6th to February 16th 2020. The results for the week up until the 15th of March showed a growth decline of about 41 percent, in terms of online traffic. The average duration of a session also fell by around 19 percent and the page visits per sessions by around 16 percent. The conversion fell by approximately 22 percent and the number of purchase sessions by 54.95 percent.
The following week, the traffic, average session duration and page visit per session continued to fall. The conversion rate encountered a small improvement of about 10 percent compared to the previous week. The total conversion rate fell to about -71 percent, compared to the week in January.
During the week between the 23rd and 29th of March, the overall traffic was higher than the previous week (improving by around 12 percent). The average session duration woresened a little, whereas the total conversion rose by less than one percent.
The source also calculated the online activity for luxury products, wehere the number of purchase sessions had also fallen by around 60 percent between the 9th and 15th of March, 2020.

More information about coronavirus in France here.

E-commerce performances after the coronavirus (Covid-19) outbreak for watches and jewelry products in France as of March 29, 2020

Characteristic	Traffic	Average session duration	Page visit per session	Conversion rate	Total conversion
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

April 2020

More information

Region

France

Survey time period

February 24 to March 29, 2020**

Supplementary notes

* The source adds the following information: 1,386,220,227 (9 - 15 March, 2020), 1,500,125,631 (16 - 22 March, 2020) and 1,014,161,044 sessions (23 - 29 March) carried out by French users geolocated in France were ananlysed.

** According to the source, the study was carried out in February 24 to March 29, 2020, after the rise in Covid-19 outbreak in France and was compared to the values before the outbreak in January 6th until February 16th, 2020. The values before the outbreak were not provided by the source.

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