In a September 2024 survey among U.S. digital media professionals, 59 percent of respondents said they believed social media advertising was the most vulnerable channel to ad fraud, while 21 percent said the same about digital (static) display.
Digital channels and formats seen as the most vulnerable to ad fraud according to digital media professionals in the United States as of September 2024
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Digital channels and formats seen as the most vulnerable to ad fraud according to digital media professionals in the United States as of September 2024
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
Integral Ad Science. (November 30, 2024). Digital channels and formats seen as the most vulnerable to ad fraud according to digital media professionals in the United States as of September 2024 [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/1106273/digital-channels-seen-as-most-vulnerable-to-ad-fraud-us/
Integral Ad Science. "Digital channels and formats seen as the most vulnerable to ad fraud according to digital media professionals in the United States as of September 2024." Chart. November 30, 2024. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/1106273/digital-channels-seen-as-most-vulnerable-to-ad-fraud-us/
Integral Ad Science. (2024). Digital channels and formats seen as the most vulnerable to ad fraud according to digital media professionals in the United States as of September 2024. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/1106273/digital-channels-seen-as-most-vulnerable-to-ad-fraud-us/
Integral Ad Science. "Digital Channels and Formats Seen as The Most Vulnerable to Ad Fraud According to Digital Media Professionals in The United States as of September 2024." Statista, Statista Inc., 30 Nov 2024, https://www.statista.com/statistics/1106273/digital-channels-seen-as-most-vulnerable-to-ad-fraud-us/
Integral Ad Science, Digital channels and formats seen as the most vulnerable to ad fraud according to digital media professionals in the United States as of September 2024 Statista, https://www.statista.com/statistics/1106273/digital-channels-seen-as-most-vulnerable-to-ad-fraud-us/ (last visited April 03, 2025)
Digital channels and formats seen as the most vulnerable to ad fraud according to digital media professionals in the United States as of September 2024 [Graph], Integral Ad Science, November 30, 2024. [Online]. Available: https://www.statista.com/statistics/1106273/digital-channels-seen-as-most-vulnerable-to-ad-fraud-us/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
