In a September 2023 survey among U.S. digital media professionals, 60 percent of respondents said they believed social media advertising was the most vulnerable channel to ad fraud, while 29 percent said the same about digital (static) display.
Digital channels and formats seen as the most vulnerable to ad fraud according to digital media professionals in the United States as of September 2023
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Insider Intelligence. (February 15, 2024). Digital channels and formats seen as the most vulnerable to ad fraud according to digital media professionals in the United States as of September 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1106273/digital-channels-seen-as-most-vulnerable-to-ad-fraud-us/
Insider Intelligence. "Digital channels and formats seen as the most vulnerable to ad fraud according to digital media professionals in the United States as of September 2023." Chart. February 15, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1106273/digital-channels-seen-as-most-vulnerable-to-ad-fraud-us/
Insider Intelligence. (2024). Digital channels and formats seen as the most vulnerable to ad fraud according to digital media professionals in the United States as of September 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1106273/digital-channels-seen-as-most-vulnerable-to-ad-fraud-us/
Insider Intelligence. "Digital Channels and Formats Seen as The Most Vulnerable to Ad Fraud According to Digital Media Professionals in The United States as of September 2023." Statista, Statista Inc., 15 Feb 2024, https://www.statista.com/statistics/1106273/digital-channels-seen-as-most-vulnerable-to-ad-fraud-us/
Insider Intelligence, Digital channels and formats seen as the most vulnerable to ad fraud according to digital media professionals in the United States as of September 2023 Statista, https://www.statista.com/statistics/1106273/digital-channels-seen-as-most-vulnerable-to-ad-fraud-us/ (last visited December 22, 2024)
Digital channels and formats seen as the most vulnerable to ad fraud according to digital media professionals in the United States as of September 2023 [Graph], Insider Intelligence, February 15, 2024. [Online]. Available: https://www.statista.com/statistics/1106273/digital-channels-seen-as-most-vulnerable-to-ad-fraud-us/
