In a survey conducted in late 2019 among U.S. digital media professionals, it was found that 90 percent were aware of bots, spiders and crawlers being the cause of ad fraud, however only 51 percent knew that cookie stuffing was also a type of ad fraud.
Share of digital media professionals familiar with various forms of ad fraud in the United States as of December 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Integral Ad Science. (January 22, 2020). Share of digital media professionals familiar with various forms of ad fraud in the United States as of December 2019 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1106256/familiarity-with-ad-fraud-types-us/
Integral Ad Science. "Share of digital media professionals familiar with various forms of ad fraud in the United States as of December 2019." Chart. January 22, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1106256/familiarity-with-ad-fraud-types-us/
Integral Ad Science. (2020). Share of digital media professionals familiar with various forms of ad fraud in the United States as of December 2019. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1106256/familiarity-with-ad-fraud-types-us/
Integral Ad Science. "Share of Digital Media Professionals Familiar with Various Forms of Ad Fraud in The United States as of December 2019." Statista, Statista Inc., 22 Jan 2020, https://www.statista.com/statistics/1106256/familiarity-with-ad-fraud-types-us/
Integral Ad Science, Share of digital media professionals familiar with various forms of ad fraud in the United States as of December 2019 Statista, https://www.statista.com/statistics/1106256/familiarity-with-ad-fraud-types-us/ (last visited November 23, 2024)
Share of digital media professionals familiar with various forms of ad fraud in the United States as of December 2019 [Graph], Integral Ad Science, January 22, 2020. [Online]. Available: https://www.statista.com/statistics/1106256/familiarity-with-ad-fraud-types-us/
