Top motivation reasons for U.S. brands to sell on Amazon 2019

Published by
Stephanie Chevalier,
Nov 9, 2024
According to a December 2019 survey of U.S. brands selling on Amazon, 72 percent of responding brands stated that their top motivation to sell on Amazon was to be where consumers are and to access expanded advertising capabilities. Additionally, 71 percent of brands were motivated to sell on Amazon for access to the Amazon Prime member audience. Amazon Prime members are highly engaged online shoppers with higher average online shopping spend than non-Prime members.

Top motivation for brands in the United States to sell on Amazon as of December 2019

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Release date

February 2020

Region

United States

Survey time period

November 15, 2019 to December 6, 2019

Number of respondents

1,000+

Special properties

retail decison makers

Method of interview

Online survey

Supplementary notes

*Respondents could cite "highly motivate," "somewhat motivate," or "would not motivate" for each option.

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