Online activity for cosmetics after Covid-19 outbreak France 2020

After the outbreak of the coronavirus (Covid-19) the source has analyzed overall online shopping activites for the online cosmetic industry in France during the time period between the 24th of February and 29th of March 2020, compared to the numbers generated before the outbreak from January 6th to February 16th 2020. For the week up until the 15th of March, the results for the online traffic showed a downfall of approximately 25 percent. The average duration of a session declined by around 17 percent and the page visits per sessions by around 12 percent. The conversion rate and the total conversion were also in decline.
The following week, a clear shift on the positive side was observed for the average session duration, with a 12.24 percent growth. The conversion rate crossed the 70 percent line indicating a trend in the cosmetics category.
During the week between the 23rd and 29th of March, the overall traffic improved a little, compared to the previous week. The conversion rate declined again from around 72 percent as of 22nd of March to 40 percent as of the 29th.

More information about coronavirus in France here.

E-commerce performances after the coronavirus (Covid-19) outbreak for the cosmetic industry in France as of March 29, 2020

Characteristic	Traffic	Average session duration	Page visit per session	Conversion rate	Total conversion
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

April 2020

More information

Region

France

Survey time period

February 24 to March 29, 2020**

Supplementary notes

* The source adds the following information: 1,386,220,227 (9 - 15 March, 2020), 1,500,125,631 (16 - 22 March, 2020) and 1,014,161,044 sessions (23 - 29 March) carried out by French users geolocated in France were ananlysed.

** According to the source, the study was carried out in February 24 to March 29, 2020, after the rise in Covid-19 outbreak in France and was compared to the values before the outbreak in January 6th until February 16th, 2020. The values before the outbreak were not provided by the source.

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