Online performances fashion retailers after Covid-19 outbreak France 2020

The source has analyzed overall online activites for online fashion retailers, after the outbreak of the coronavirus (Covid-19) in France during the time period between the 24th of February and 29th of March 2020, compared to the numbers generated before the outbreak from January 6th to February 16th 2020. The results for the week up until the 15th of March showed a decline of 31 percent for the online traffic. The average duration of a session also declined by around 16 percent and the page visits per sessions by around 15 percent. Notably, the total conversion fell down to approximately 50 percent and the conversion rate to almost 24.
The following week, traffic continued to decrease by about 22 percent. However, the page visit per session saw a small improvement going from a 14.85 percent loss to 4.76 percent loss.
During the week between the 23rd and 29th of March, the overall traffic was higher than the previous week but still at -44, compared to the week in January. The average session duration improved a little, whereas the total conversion continued to decline by around 58 percent.
The source had analyzed the online activity for other categories such as online travels and tourism, who also reported a recess in the development.

More information about coronavirus in France here.

E-commerce performances after the coronavirus (Covid-19) outbreak for fashion retailers in France as of March 29, 2020

Characteristic	Traffic	Average session duration	Page visit per session	Conversion rate	Total conversion
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

April 2020

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Region

France

Survey time period

February 24 to March 29, 2020**

Supplementary notes

* The source adds the following information: 1,386,220,227 (9 - 15 March, 2020), 1,500,125,631 (16 - 22 March, 2020) and 1,014,161,044 sessions (23 - 29 March) carried out by French users geolocated in France were ananlysed.

** According to the source, the study was carried out in February 24 to March 29, 2020, after the rise in Covid-19 outbreak in France and was compared to the values before the outbreak in January 6th until February 16th, 2020. The values before the outbreak were not provided by the source.

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