Retail e-shopping performances after Covid-19 outbreak in France in March 2020

After the outbreak of the coronavirus (Covid-19) the source has analyzed overall online shopping activites for online general retailers and grocery shopping in France during the time period between the 24th of February and 29th of March 2020, compared to the numbers generated before the outbreak from January 6th to February 16th 2020. Foth the week up until the 15th of March, the results for the online traffic showed a growth of 16.81 percent. The average duration of a session grew by around 28 percent and the page visits per sessions by around 33 percent. Conversion rates and the number of purchase sessions also saw a rise in activity. Notably, The number of purchase sessions rose up to approximately 46 percent. The following week, the traffic was more than nine times higher compared to the week before with a rise of the total conversion up to 153.92 percent compared to January 2020.
During the week between the 23rd and 29th of March, the overall traffic continued to grow reaching an increse of almost 200 percent compared to the first weeks in January and the conversion rate drastically declined by almost 40 percent. Online general retailers and grocery shopping had the most positive development as compared to the luxury products category or online cosmetics industry, also analyzed by the source.

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