Due to the coronavirus (COVID-19) outbreak, nearly half of the companies in the Swedish magazine industry have already either experienced advertising cancellation or reduced advertising bookings. Overall, the ad bookings for magazines published in Sweden decreased by 28 percent.
The first case of COVID-19 in Sweden was confirmed on January 31, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.
Consequences of the coronavirus (COVID-19) for the magazine advertising market in Sweden in 2020
Characteristic
Share of respondents
Respondents said ads were canceled as a result of the crisis
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Swedish Magazine Publishers Association. (March 23, 2020). Consequences of the coronavirus (COVID-19) for the magazine advertising market in Sweden in 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1106149/impact-of-covid-19-on-magazine-advertising-in-sweden/
Swedish Magazine Publishers Association. "Consequences of the coronavirus (COVID-19) for the magazine advertising market in Sweden in 2020." Chart. March 23, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1106149/impact-of-covid-19-on-magazine-advertising-in-sweden/
Swedish Magazine Publishers Association. (2020). Consequences of the coronavirus (COVID-19) for the magazine advertising market in Sweden in 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1106149/impact-of-covid-19-on-magazine-advertising-in-sweden/
Swedish Magazine Publishers Association. "Consequences of The Coronavirus (Covid-19) for The Magazine Advertising Market in Sweden in 2020." Statista, Statista Inc., 23 Mar 2020, https://www.statista.com/statistics/1106149/impact-of-covid-19-on-magazine-advertising-in-sweden/
Swedish Magazine Publishers Association, Consequences of the coronavirus (COVID-19) for the magazine advertising market in Sweden in 2020 Statista, https://www.statista.com/statistics/1106149/impact-of-covid-19-on-magazine-advertising-in-sweden/ (last visited December 21, 2024)
Consequences of the coronavirus (COVID-19) for the magazine advertising market in Sweden in 2020 [Graph], Swedish Magazine Publishers Association, March 23, 2020. [Online]. Available: https://www.statista.com/statistics/1106149/impact-of-covid-19-on-magazine-advertising-in-sweden/
