Coronavirus (COVID-19) impact on companies' investments Italy 2020

Share of Italian companies willing to reduce their investments due to coronavirus (COVID-19) in 2020, by type of investment

CharacteristicShare of companies
Advertising and media spending 49%
Marketing activities 45%
Business development 39%
Launch of new services and products 33%
Research & development 26%
Created with Highcharts 7.2.2Share of companies49%49%45%45%39%39%33%33%26%26%Advertising and media spendingMarketing activitiesBusiness developmentLaunch of new services and productsResearch & development
0%10%20%30%40%50%60%
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

March 2020

Region

Italy

Survey time period

March 9-16, 2020

Number of respondents

301 respondents

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The panel was structured as follows: Size: 48% SMEs and 52% medium and large companies.
Geographical area: 54% in Lombardy, 22% rest of northern Italy, 22% of central Italy, 2% of southern Italy and islands.
Area of activity: 35% Italian companies only, 28% Italian companies with offices abroad, 37% foreign multinationals operating in Italy.
Market: 35% B2C companies, 39% B2B and 26% B2B+B2C.
Sector: 20% companies active in consulting / business services, 20% in finance / utilities / TLC; 18% in consumer goods / retail, 16% in pharmaceuticals; 11% in media / entertainment; 7% industry; 8% other.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Leading companies trust Statista:
paypal google adobe pg samsung telekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on " Coronavirus (COVID-19) in Italy "

Other statistics that may interest you Coronavirus (COVID-19) in Italy

Overview

6

COVID-19 in Italy

6

Mortality

7

Hospitalizations and recoveries

5

COVID-19 vaccine

5

Impact on economy

6

Further related statistics

10

Discover Statista

Need help with using Statista for your research? Tutorials and first steps
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Learn more about how Statista can support your business.