Factors influencing UK consumers to book vacations during coronavirus outbreak 2020

In the United Kingdom (UK) many consumers are being forced or voluntarily changing their travel plans due to the outbreak of the coronavirus (COVID-19), which is hitting the industry hard. According to a survey conducted in March 2020, some factors that would persuade consumers to book a vacation during the outbreak include an insurance policy that covered disruption caused by the virus (20 percent) and flight discounts (20 percent). Howover close to half of respondents said they could not be persuaded at all to book during this time.