As of August 2023, approximately 71 percent of consumers surveyed in Brazil reported seeing out-of-home (OOH) advertising in commercial buildings during the 30 days preceding the data collection. Transport ads and urban furniture followed with 64 and 63 percent penetration rates, respectively. Overall, OOH's monthly reach in Brazil stood at 89 percent in 2023.
Monthly reach of selected out-of-home (OOH) advertising types in Brazil as of August 2023
consumers who saw an OOH ad in the last 30 days in the metropolitan areas of São Paulo, Campinas, Rio de Janeiro, Belo Horizonte, Vitória, Porto Alegre, Curitiba, Florianópolis, Goiânia, Salvador, Fortaleza, Recife, and the Federal District
Supplementary notes
The source does not specify the number or age of the respondents or the survey type.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Grupo Meio & Mensagem. (August 30, 2023). Monthly reach of selected out-of-home (OOH) advertising types in Brazil as of August 2023 [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/1105877/out-of-home-advertising-reach-brazil/
Grupo Meio & Mensagem. "Monthly reach of selected out-of-home (OOH) advertising types in Brazil as of August 2023." Chart. August 30, 2023. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/1105877/out-of-home-advertising-reach-brazil/
Grupo Meio & Mensagem. (2023). Monthly reach of selected out-of-home (OOH) advertising types in Brazil as of August 2023. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/1105877/out-of-home-advertising-reach-brazil/
Grupo Meio & Mensagem. "Monthly Reach of Selected Out-of-home (Ooh) Advertising Types in Brazil as of August 2023." Statista, Statista Inc., 30 Aug 2023, https://www.statista.com/statistics/1105877/out-of-home-advertising-reach-brazil/
Grupo Meio & Mensagem, Monthly reach of selected out-of-home (OOH) advertising types in Brazil as of August 2023 Statista, https://www.statista.com/statistics/1105877/out-of-home-advertising-reach-brazil/ (last visited March 11, 2025)
Monthly reach of selected out-of-home (OOH) advertising types in Brazil as of August 2023 [Graph], Grupo Meio & Mensagem, August 30, 2023. [Online]. Available: https://www.statista.com/statistics/1105877/out-of-home-advertising-reach-brazil/
