Monthly OOH advertising reach in selected metropolitan regions in Brazil 2023

Published by
J. G. Navarro,
Nov 16, 2024

As of August 2023, out-of-home (OOH) advertising reached at least 88 percent of the population surveyed in the 12 displayed Brazilian metropolitan regions. In the Federal District – where the capital, Brasília, is located – and Recife, the monthly reach stood at 95 percent. OOH ads' average monthly reach in Brazil fell just below 90 percent in 2023.

Monthly out-of-home (OOH) advertising reach in selected metropolitan regions in Brazil as of August 2023

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Release date

August 2023

Region

Brazil

Survey time period

as of August 29, 2023

Special properties

consumers who saw an OOH ad in the last 30 days

Supplementary notes

The source does not specify the number or age of the respondents or the survey type.

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