As of August 2023, out-of-home (OOH) advertising reached at least 88 percent of the population surveyed in the 12 displayed Brazilian metropolitan regions. In the Federal District – where the capital, Brasília, is located – and Recife, the monthly reach stood at 95 percent. OOH ads' average monthly reach in Brazil fell just below 90 percent in 2023.
Monthly out-of-home (OOH) advertising reach in selected metropolitan regions in Brazil as of August 2023
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Kantar Ibope Media. (August 29, 2023). Monthly out-of-home (OOH) advertising reach in selected metropolitan regions in Brazil as of August 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1105869/out-of-home-advertising-reach-brazil/
Kantar Ibope Media. "Monthly out-of-home (OOH) advertising reach in selected metropolitan regions in Brazil as of August 2023." Chart. August 29, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1105869/out-of-home-advertising-reach-brazil/
Kantar Ibope Media. (2023). Monthly out-of-home (OOH) advertising reach in selected metropolitan regions in Brazil as of August 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1105869/out-of-home-advertising-reach-brazil/
Kantar Ibope Media. "Monthly Out-of-home (Ooh) Advertising Reach in Selected Metropolitan Regions in Brazil as of August 2023." Statista, Statista Inc., 29 Aug 2023, https://www.statista.com/statistics/1105869/out-of-home-advertising-reach-brazil/
Kantar Ibope Media, Monthly out-of-home (OOH) advertising reach in selected metropolitan regions in Brazil as of August 2023 Statista, https://www.statista.com/statistics/1105869/out-of-home-advertising-reach-brazil/ (last visited October 02, 2024)
Monthly out-of-home (OOH) advertising reach in selected metropolitan regions in Brazil as of August 2023 [Graph], Kantar Ibope Media, August 29, 2023. [Online]. Available: https://www.statista.com/statistics/1105869/out-of-home-advertising-reach-brazil/