According to the source, 18 percent of heavy radio listeners in the United States will be listening to more radio as a result of the coronavirus outbreak, and 79 percent said that they would continue to listen to the same amount. Whilst all industries will be impacted by COVID-19, some will be less affected or even see an uptick in consumption as consumers who are self-isolating at home turn to their favorite media outlets to keep up to date with coronavirus news and to stay entertained. Whilst the sample size for this particular survey was small, the results indicate that radio listenership among those who already listen to the radio on a regular basis will either remain the same or increase during the outbreak.
Share of heavy AM/FM radio listeners who will listen to more radio due to the coronavirus outbreak in the United States as of March 2020
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Share of heavy AM/FM radio listeners who will listen to more radio due to the coronavirus outbreak in the United States as of March 2020
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Inside Radio. (March 19, 2020). Share of heavy AM/FM radio listeners who will listen to more radio due to the coronavirus outbreak in the United States as of March 2020 [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1105803/radio-listening-coronavirus-us/
Inside Radio. "Share of heavy AM/FM radio listeners who will listen to more radio due to the coronavirus outbreak in the United States as of March 2020." Chart. March 19, 2020. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1105803/radio-listening-coronavirus-us/
Inside Radio. (2020). Share of heavy AM/FM radio listeners who will listen to more radio due to the coronavirus outbreak in the United States as of March 2020. Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1105803/radio-listening-coronavirus-us/
Inside Radio. "Share of Heavy Am/Fm Radio Listeners Who Will Listen to More Radio Due to The Coronavirus Outbreak in The United States as of March 2020." Statista, Statista Inc., 19 Mar 2020, https://www.statista.com/statistics/1105803/radio-listening-coronavirus-us/
Inside Radio, Share of heavy AM/FM radio listeners who will listen to more radio due to the coronavirus outbreak in the United States as of March 2020 Statista, https://www.statista.com/statistics/1105803/radio-listening-coronavirus-us/ (last visited April 01, 2025)
Share of heavy AM/FM radio listeners who will listen to more radio due to the coronavirus outbreak in the United States as of March 2020 [Graph], Inside Radio, March 19, 2020. [Online]. Available: https://www.statista.com/statistics/1105803/radio-listening-coronavirus-us/
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