APP DAU increase in China after Spring Festival in 2020, by category
One week after the 2020 Chinese Spring Festival holiday, when the majority of Chinese people continued to be confined to their homes due to the COVID-19 epidemic starting shortly before the holiday, the use of certain mobile internet apps experienced a strong increase. The productivity/office category, which includes apps such as DingTalk and WPS Office, saw its daily active user (DAU) number increase by almost 40 million in comparison to the holiday period. That time, the increased use of entertainment apps such as Douyin (the Chinese version of TikTok) was witnessed.