As of a survey conducted in 2019 among consumers in Italy, it emerged that 41 percent of the respondents wouldn't pay a higher price for products with an environmentally friendly packaging. By contrast, 24 percent declared that they would pay five to ten percent more if the packaging materials were sustainable.
How much more would you pay for a product with sustainable packaging?
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Alimentando. (March 12, 2020). How much more would you pay for a product with sustainable packaging? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1105707/willingness-to-pay-for-sustainable-packaging-in-italy/
Alimentando. "How much more would you pay for a product with sustainable packaging?." Chart. March 12, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1105707/willingness-to-pay-for-sustainable-packaging-in-italy/
Alimentando. (2020). How much more would you pay for a product with sustainable packaging?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1105707/willingness-to-pay-for-sustainable-packaging-in-italy/
Alimentando. "How Much More Would You Pay for a Product with Sustainable Packaging?." Statista, Statista Inc., 12 Mar 2020, https://www.statista.com/statistics/1105707/willingness-to-pay-for-sustainable-packaging-in-italy/
Alimentando, How much more would you pay for a product with sustainable packaging? Statista, https://www.statista.com/statistics/1105707/willingness-to-pay-for-sustainable-packaging-in-italy/ (last visited July 22, 2024)
How much more would you pay for a product with sustainable packaging? [Graph], Alimentando, March 12, 2020. [Online]. Available: https://www.statista.com/statistics/1105707/willingness-to-pay-for-sustainable-packaging-in-italy/