COVID-19: in-store to e-commerce switch by country 2020

As of March 15, 2020, half of respondents in China said that their frequency of purchasing goods online had increased compared to one month previously. In comparison, this figure was twelve percent in Germany.

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Change in e-commerce usage to purchase products normally bought in-store due to coronavirus (COVID-19) worldwide as of March 15, 2020, by country

Characteristic	More frequently	No change	Less frequently	I rarely or never do this activity
Australia	18%	38%	10%	35%
Canada	16%	45%	7%	32%
France	16%	51%	6%	28%
Germany	12%	38%	15%	35%
Italy	31%	44%	12%	13%
Japan	18%	57%	5%	20%
Russia	27%	40%	19%	14%
United Kingdom	18%	49%	6%	27%
U.S.	23%	42%	12%	23%
Vietnam	57%	14%	21%	9%
China	50%	19%	25%	6%
India	55%	14%	25%	7%

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Release date

March 2020

More information

Region

Worldwide

Survey time period

March 12 to 14, 2020*

Number of respondents

10,000 respondents

Age group

16-74 years

Method of interview

Online survey

Supplementary notes

*These are the results of an Ipsos survey conducted March 12th to 14th, 2020 on the Global Advisor online platform among 10,000 adults aged 18-74 in Canada and the United States and 16-74 in Australia, China, France, Germany, Italy, India, Japan, Russia, Vietnam and the United Kingdom. Where available, tracking results from Wave 3, conducted February 28-29, February 14-15, and February 7-9 are presented. Sample sizes are consistent wave to wave.

The sample consists of approximately 1,000 individuals in each country. The samples in Australia, Canada, France, Germany, Italy, Japan, the U.K. and the U.S. can be taken as representative of these countries’ general adult population under the age of 75.

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