Leading media groups in Poland 2023

Published by Małgorzata Puzio, Oct 21, 2024

Publicis Media (with the agencies Starcom, Zenith, and Spark Foundry) was ranked as the leading media group in Poland in November 2023 with a quali-score of 60 points. GroupM was next, with 34 points, followed by Havas Media Group.

Leading media groups in Poland in November 2023, by quali-score

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Release date

November 2023

Region

Poland

Survey time period

November 2023

Supplementary notes

*The quali-score is calculated by Recma based on the vitality and structure of the agency. The competitiveness of media agencies is assessed on the basis of 18 indicators in four categories: "compitches" (competitiveness in tenders, grades in each of them in the last 3 years), "momentum" (growth rate of activity, participation in tenders, awards, changes in top management and in managerial positions, etc.), 'resources' (service diversification, percentage of non-trade activity, etc.), 'client profile' (number of large clients, stability of relationships, constant service, etc.).

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