Leading true wireless stereo (TWS) vendors 2024 | Statista

Apple leads the true wireless stereo (TWS) headset market, accounting for around 17 percent of the market as of the third quarter of 2024. Apple built their strong position in the market on the back of the Apple AirPod range, and the rest of the market is starting to gain ground, with Apple's overall share of the market falling from 48.1 percent in 2019 to 17.1 percent at the end of the given period.

Market share of the leading true wireless stereo (TWS) vendors from 1st quarter 2019 to 3rd quarter 2024

Characteristic	Apple	Samsung	Xiaomi	QCY	Huawei	Skullcandy	boat	Edifier	Oppo	Sony	Other
Q1 2019	48.1%	14.6%	0%	3.9%	2.3%	-	-	-	-	-	31.1%
Q1 2020	41.4%	10.3%	7%	5.6%	4.5%	-	-	-	-	-	31.2%
Q2 2020	38%	6.7%	9.2%	5.4%	-	1.9%	-	-	-	-	38.8%
Q4 2020	39.3%	7.9%	8.4%	-	-	-	1.5%	3.5%	-	-	39.4%
Q1 2021	32.6%	11.5%	10%	-	-	3.6%	-	3.2%	-	-	39%
Q2 2021	26.5%	8.8%	9.1%	4.2%	-	7%	-	-	-	-	44.3%
Q4 2021	38.9%	7.5%	6.7%	-	-	-	3.6%	3.1%	-	-	40.2%
Q1 2022	31.8%	9.5%	7.3%	-	-	4.8%	-	3.4%	-	-	43.3%
Q2 2022	27.8%	9.3%	5.3%	-	-	4.1%	5.2%	-	-	-	48.3%
Q3 2022	22%	9%	3%	-	-	-	6%	-	-	4%	55%
Q4 2022	35.8%	7.5%	4.4%	-	-	-	4%	-	3%	-	45.3%
Q1 2023	29%	8%	6%	-	-	-	4%	-	4%	-	49%
Q3 2023	21%	8%	4%	-	-	-	6%	-	-	5%	56%
Q1 2024	24%	8%	8%	-	5%	-	4%	-	-	-	-
Q2 2024	17.1%	7.6%	4.9%	-	-	-	-	-	-	3.7%	60.4%
Q3 2024	16.9%	8.7%	5.7%	-	-	-	-	-	-	4.4%	56.1%

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Release date

November 2024

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Region

Worldwide

Survey time period

Q1 2019 to Q3 2024

Supplementary notes

True wireless stereo (TWS) refers to a technology which allows to pair two audio devices via Bluetooth. The left (L) and the right (R) channel are transmitted separately.

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