Online shoppers with digital personal assistants in the Nordics 2018

Published by
Federica Laricchia,
Nov 9, 2024
As of 2018, 15 percent of Norwegian online shoppers stated to have purchased or be planning to purchase a digital personal assistant. The corresponding figure for Finns was seven percent and over 80 percent reported to be not interested.

Share of online shoppers buying digital personal assistants in the Nordic countries in 2018, by country

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Release date

March 2019

Region

Denmark, Finland, Norway, Sweden

Survey time period

December 2018

Number of respondents

89,053 respondents

Age group

18-79 years

Special properties

Who shop online

Method of interview

Questionnaires and telephone interviews

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