According to a survey conducted by Ipsos, around 21 percent of the Malaysian respondents stated that purchasing non-threatened fish was very important for them as consumers. Only one percent stated it was not important at all. Malaysia is the biggest seafood consumer in Southeast Asia and the fisheries sector plays an important role to the national economy. However, Malaysia's marine natural resources are currently declining due to overfishing and illegal, unreported and unregulated (IUU) fishing.
Importance of purchasing non-threatened fish for consumers in Malaysia in 2019
the respondents bought fish at least monthly and were upper deck consumers
Method of interview
Online survey
Supplementary notes
The survey question was as follows: ''How important are each of the following to you when it comes to choosing a specific type of fish: SNot on a list of species at risk of disappearing (i.e., have seen their population decline sharply)''
Upper deck consumers are classified as those who were more urban, more educated, and/or more affluent than the general population.
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Ipsos. (January 13, 2020). Importance of purchasing non-threatened fish for consumers in Malaysia in 2019 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1104933/malaysia-importance-of-purchasing-non-threatened-fish/
Ipsos. "Importance of purchasing non-threatened fish for consumers in Malaysia in 2019." Chart. January 13, 2020. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1104933/malaysia-importance-of-purchasing-non-threatened-fish/
Ipsos. (2020). Importance of purchasing non-threatened fish for consumers in Malaysia in 2019. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1104933/malaysia-importance-of-purchasing-non-threatened-fish/
Ipsos. "Importance of Purchasing Non-threatened Fish for Consumers in Malaysia in 2019." Statista, Statista Inc., 13 Jan 2020, https://www.statista.com/statistics/1104933/malaysia-importance-of-purchasing-non-threatened-fish/
Ipsos, Importance of purchasing non-threatened fish for consumers in Malaysia in 2019 Statista, https://www.statista.com/statistics/1104933/malaysia-importance-of-purchasing-non-threatened-fish/ (last visited November 18, 2024)
Importance of purchasing non-threatened fish for consumers in Malaysia in 2019 [Graph], Ipsos, January 13, 2020. [Online]. Available: https://www.statista.com/statistics/1104933/malaysia-importance-of-purchasing-non-threatened-fish/
