Revenue of the U.S. hotel industry 2001-2018
U.S. hotel industry key performance indicators
To measure the performance of the hotel industry sector three basic benchmark figures are commonly used:
• Occupancy rate
• Average daily rate (ADR)
• Revenue per available room (RevPAR)
The occupancy rate denotes the percentage of hotel rooms that are rented out at a given time of all the hotel rooms that are available. In 2018, the average occupancy rate of the U.S. hospitality industry was at 66.2 percent, this was the highest seen since 2001.
The average daily rate (ADR) shows the average rate at which hotel rooms were paid. It is calculated by dividing total rooms revenue by the number of rooms that were occupied. In 2018, the average ADR of hotel rooms in the U.S. reached 129.83 U.S. dollars. In the Americas region, the average daily rate was relatively stable throughout the year.
Revenue per available room (RevPAR) is a measure of utilization in the hotel industry and can be calculated by multiplying the average daily rate of a property (market) by its occupancy rate. The average RevPAR of hotels in the United States was 85.96 U.S. dollars in 2018.