In 2023, digital advertising spending accounted for 52 percent of the total advertising expenditure in Hungary. Over the observed period, the share saw a significant increase. To compare, in 2019, it was measured at approximately 44 percent.
Share of digital ads in the total advertising expenditure in Hungary from 2019 to 2023
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IAB Hungary. (March 27, 2024). Share of digital ads in the total advertising expenditure in Hungary from 2019 to 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1104066/hungary-share-of-digital-in-total-advertising-spending/
IAB Hungary. "Share of digital ads in the total advertising expenditure in Hungary from 2019 to 2023." Chart. March 27, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1104066/hungary-share-of-digital-in-total-advertising-spending/
IAB Hungary. (2024). Share of digital ads in the total advertising expenditure in Hungary from 2019 to 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1104066/hungary-share-of-digital-in-total-advertising-spending/
IAB Hungary. "Share of Digital Ads in The Total Advertising Expenditure in Hungary from 2019 to 2023." Statista, Statista Inc., 27 Mar 2024, https://www.statista.com/statistics/1104066/hungary-share-of-digital-in-total-advertising-spending/
IAB Hungary, Share of digital ads in the total advertising expenditure in Hungary from 2019 to 2023 Statista, https://www.statista.com/statistics/1104066/hungary-share-of-digital-in-total-advertising-spending/ (last visited December 19, 2024)
Share of digital ads in the total advertising expenditure in Hungary from 2019 to 2023 [Graph], IAB Hungary, March 27, 2024. [Online]. Available: https://www.statista.com/statistics/1104066/hungary-share-of-digital-in-total-advertising-spending/
