Online travel booking has become more popular in Taiwan. According to a survey conducted by InsightXplorer about travel behavior in 2019, over half of Taiwanese respondents said that they would book a hotel or other accommodation online before their trip abroad. The survey also revealed that internet content was the major reference source for travel planning.
Share of respondents booking or purchasing overseas tourism products or services online in advance in Taiwan in 2019
Characteristic
Share of respondents
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among those who had traveled or planned to travel abroad in 2019; multiple answers allowed
Method of interview
Online survey
Supplementary notes
Original survey question:
For your overseas trips this year, will you purchase/have you purchased or booked the following "overseas tourism-related products" online in advance?
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InsightXplorer. (July 31, 2019). Share of respondents booking or purchasing overseas tourism products or services online in advance in Taiwan in 2019 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1104026/taiwan-online-purchase-of-international-travel-products/
InsightXplorer. "Share of respondents booking or purchasing overseas tourism products or services online in advance in Taiwan in 2019." Chart. July 31, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1104026/taiwan-online-purchase-of-international-travel-products/
InsightXplorer. (2019). Share of respondents booking or purchasing overseas tourism products or services online in advance in Taiwan in 2019. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1104026/taiwan-online-purchase-of-international-travel-products/
InsightXplorer. "Share of Respondents Booking or Purchasing Overseas Tourism Products or Services Online in Advance in Taiwan in 2019." Statista, Statista Inc., 31 Jul 2019, https://www.statista.com/statistics/1104026/taiwan-online-purchase-of-international-travel-products/
InsightXplorer, Share of respondents booking or purchasing overseas tourism products or services online in advance in Taiwan in 2019 Statista, https://www.statista.com/statistics/1104026/taiwan-online-purchase-of-international-travel-products/ (last visited August 25, 2024)
Share of respondents booking or purchasing overseas tourism products or services online in advance in Taiwan in 2019 [Graph], InsightXplorer, July 31, 2019. [Online]. Available: https://www.statista.com/statistics/1104026/taiwan-online-purchase-of-international-travel-products/