Banking products advertised online in Russia 2019, by spending share

Published by A. Melkadze, Mar 12, 2020
Nearly one half of total advertising campaigns of banking products in Russia during the first three quarters of 2019 promoted payment cards. Consumer credit was the second most marketed banking product over the observed period, accounting for under 30 percent of the total advertiser expenditure.

Share of advertisers' spending on online promotion of banking products in Russia from 1st quarter 2019 to 3rd quarter 2019, by type*

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Release date

February 2020

Region

Russia

Survey time period

Q1 to Q3 2019

Supplementary notes

* Based on Q1-Q3 2019 data on advertisers' investment in the banking category in online promotion of products on Mail.ru Group's resources.

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Statistics on " Banking in Russia "

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